In complete contrast to what is going on with (RED), you have the Clinton Global Intiative (CGI), whose purpose seems to not be to discuss, but to do. Now, that is a wonderful idea - obviously, all charities promise that very same thing, but what is apparent about CGI that isn't with (RED) is that CGI knows how to use Public Relations to cheaply and effectively disseminate its message of world aid, whereas (RED) spent 100 million dollars to convince people that Apple, GAP and Bono are world-conscience brands.
Both organizations may be merely attempting to boost the philanthropic identities of their benefactors, but only one is doing a good job of it.
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